The Coast Podcast
We wanted to learn from people paving their own ways like we did, so we created this podcast to talk to others who were brave enough to pick a different path: Creatives, entrepreneurs, people doing their careers-and their lives- their way. Join us as we make new friends, get inspired, and show you the beautiful paths less traveled. Not every road leads to The Coast, but the ones that do come with a great view.
The Coast Podcast
P&A Associates, Empowering Writers, Serving Clients with Whitney Popa
Ep 97. P&A Associates, Empowering Writers, Serving Clients with Whitney Popa
In this mini-episode, Whitney shares about the expansion of her writing agency, Popa and Associates. After years of working solo, Whitney has taken the leap to grow her team and bring on additional writers to serve a broader client base. She discusses the journey that led her to this point, the challenges she faced along the way, and the sense of fulfillment that comes with providing opportunities for other writers, particularly fellow parents.
Whitney shares how she is setting up systems to manage her growing team, from utilizing project management tools to streamlining the onboarding process for subcontractors. She also shares her philosophy on creating a work environment that prioritizes flexibility and creative freedom, allowing her team to thrive while delivering high-quality content to their clients.
In this episode:
- The emotional and practical challenges of scaling a writing business
- Setting up efficient systems to manage a growing team of writers
- Cultivating a work culture that values flexibility and creative freedom
- The joy of providing opportunities for fellow parent writers
- Serving clients who are making a positive impact in the world
Connect with Emilie:
Instagram: @emilieigiven (https://www.instagram.com/emiliegiven_/)
Website (https://www.shesagiven.com/)
Connect with Whitney:
Instagram: @whitpopa (https://www.instagram.com/whitpopa/)
Website (https://www.popaandassociates.com/)
Connect with The Coast:
Instagram @coastpodcast (https://www.instagram.com/coastpodcast/)
Website (https://www.coastpodcast.com/)