Seeds of Success with Sam Wyllie of Moonflower Design Co.

Ep 79. Seeds of Success with Sam Wyllie of Moonflower Design Co.

Today on the podcast we are joined by Sam Wyllie of Moonflower Design Co. Moonflower is a wedding floral design company based in Seattle Washington. Sam shares her journey of starting her business in 2020 and the transition from a full-time contract in the digital design world.

Sam's turn towards a career in floral design was sparked from a flower design class she took as an escape route from her life in corporate. This class kindled a passion that stirred up the courage in her to not only leave her corporate job but also launch her own business — Moonflower Design. Opting for luxury floral design targeted towards weddings, Sam made a strategic decision towards luxury services which was insprired by her belief that clients who appreciate flowers enough to invest in them would also respect her work.

Moonflower Design initially started in Boston. The brand found a unique foothold by offering a flower subscription service when events were postponed due to COVID-19. This strategy helped to kickstart her business, laying the foundation for a successful 2022 season. Relocating her business from Boston to the Pacific Northwest, Sam faced the significant challenge of establishing new connections. With perseverance, she adapted by participating in various networking events and styled photoshoots, which allowed her to showcase her work across different venues.

Moonflower Design, named after the nocturnal blooming moonflower, symbolizes resilience, emergence, and beauty in adversity. Sam's approach goes beyond providing luxury floral arrangements. She views her service as an outlet for creativity and a way of establishing a meaningful connection with her clients. Tune in now to learn more about how Moonflower Design continues to evolve and flourish, mirroring the vibrant aesthetic its founder so loves to create.

In this episode:

• The challenges faced by Sam in relocating her business from Boston to the Pacific Northwest
• The story behind the naming of "Moonflower Design"
• Sam's transition from her corporate job to starting her own floral arrangement business, including her pricing strategy 
• Her passion for installations, her dream client, and examples of her work

EPISODE RESOURCES:

Books:
Untamed - Glennon Doyle

Design and Branding: AnnaMarie from West Finch Studio
Instagram: @westfinchstudio (https://www.instagram.com/westfinchstudio/)
Website (https://www.westfinch.com/)

Connect With Sam:
Website (https://www.moonflower.design/)
Instagram:  @_moonflower.design (https://www.instagram.com/_moonflower.design)

Moonflower Design Co. Location: 1626 E Yesler Way, Seattle, WA 98122

Connect with Emilie:

Instagram: @emilieigiven (https://www.instagram.com/emiliegiven_/)

Website (https://www.shesagiven.com/)

Connect with Whitney:

Instagram: @whitpopa (https://www.instagram.com/whitpopa/)

Website (https://www.popaandassociates.com/)

Connect with The Coast:

Instagram @coastpodcast (https://www.instagram.com/coastpodcast/)

Website (https://www.coastpodcast.com/)